Pieter Pot is an online supermarket offering groceries in circular pacakging, delivered to your door

There is a huge amount of plastic waste in the world and it is growing every day. A large part of this plastic consists of packaging that is used only once. For example, the plastic packaging for your breakfast cereals, the mixed nuts for lunch and the pasta for dinner.

Pieter Pot offers a circular packaging solution. Pieter Pot buys bulk and then packages the products into reusable jars, which they sell on their website. The customer can return the jars with the next order, which are then cleaned and used again.

With their solution, Pieter Pot enables customers to save CO₂ and reduce their waste. They also show that there are alternatives to the linear solutions that we currently often rely on.