Circular fashion in times of crisis

We are proud of how The Renewal Workshop works together with brands to implement circularity in their businesses and business models and want to share a great article from Vogue Business with you about circular fashion in times of the Corona crisis.

"As the fashion industry grinds to a near-halt, brands are cancelling orders, laying off employees and quickly repositioning marketing messages to account for store closures and customers being stuck at home."

Nicole Bassett describes how her company, The Renewal Workshop, can help brands, with their innovative circular approach - also in these difficult times. In a very interesting article in Vogue she talks about the importance of circularity and how the brands Coyuchi and The North Face implement it in collaboration with The Renewal Workshop. Read the full article by clicking here.

As she puts it so clearly: “It’s an opportunity for CEOs who are sitting on the fence, thinking about going back to business as usual — or saying, ‘Where do we need to go and let’s go there now,’”.